If you own a business—especially a local one—having Google Business Profile is from of key importance. This is a free tool that lets you appear in Google Search and Google Maps so that customers can find you more easily.
In this article, we'll show you how to create a Google Business profile step by step.
Step 1: Sign in to your Google account
Before you begin, make sure you have a Google account (such as a Gmail account). If you don't have one, create one at accounts.google.com/signup.
Then log in to your account.
Step 2: Go to Google Business
- Visit https://www.google.com/business/
- Press the button „Manage Now“ (Manage now)
Step 3: Enter your business name
Enter the exact name of your business, exactly as you want it to appear publicly on Google.
🔹 Example: „Maria“ Pastry Shop“
⚠️ Important: If your name already exists on Google, you'll be prompted to claim it instead of creating a new one.
Step 4: Select a business category
Select the category that best describes your business—for example:
- Restaurant
- Clothing Store
- Web Agency
- Hair Salon
You can add additional categories later.
Step 5: Enter your address (if you have a physical location)
If your customers visit you in person:
- Enter the exact address (street, house number, city, ZIP code)
- Place the marker correctly on the map
If you offer services only online or at the customer's location, select „No“ whether you have a physical location.
Step 6: Specify service areas (if applicable)
If you offer services in specific areas (e.g., by city or neighborhood), please enter them. This is useful for service providers—plumbers, technicians, agencies, and others.
Step 7: Add contact information
- Phone number
- Website (if you have one)
- Hours of Operation
💡 If you don't have a website, Google offers a free, single-page version based on your profile.
Step 8: Verify Your Business
Google wants to verify that you truly represent the business. This is most often done by:
- Postcard with a code – sent to the business address (takes a few days)
- Sometimes: phone, email, or video confirmation
After receiving the code, log back into Google Business and enter the code you received.
Step 9: Add photos and a logo
Photos play a huge role in customers' decisions. Add:
- Company Logo
- A photo of the office or store
- Photos of products/services
Step 10: Keep your profile active
After creating the profile:
- Update your working hours and contact information regularly
- Respond to reviews
- Post news and special offers
Conclusion
Creating a Google Business profile isn't difficult, but it's extremely important for your online presence. This will help you appear in search results, make your business seem more trustworthy, and make you more accessible to your customers.
If you need help creating an account or need support, Our agency is here to help – Request to create a business profile here ➜