{"id":3412,"date":"2026-02-19T14:23:53","date_gmt":"2026-02-19T14:23:53","guid":{"rendered":"https:\/\/super5.bg\/?p=3412"},"modified":"2026-03-02T21:24:36","modified_gmt":"2026-03-02T21:24:36","slug":"%d0%ba%d0%b0%d0%ba%d0%b2%d0%be-%d0%b5-google-analytics-4-%d0%b8-%d0%b7%d0%b0%d1%89%d0%be-%d1%82%d1%80%d1%8f%d0%b1%d0%b2%d0%b0-%d0%b4%d0%b0-%d0%b3%d0%be-%d0%b8%d0%b7%d0%bf%d0%be%d0%bb%d0%b7%d0%b2%d0%b0","status":"publish","type":"post","link":"https:\/\/super5.bg\/en\/%d0%ba%d0%b0%d0%ba%d0%b2%d0%be-%d0%b5-google-analytics-4-%d0%b8-%d0%b7%d0%b0%d1%89%d0%be-%d1%82%d1%80%d1%8f%d0%b1%d0%b2%d0%b0-%d0%b4%d0%b0-%d0%b3%d0%be-%d0%b8%d0%b7%d0%bf%d0%be%d0%bb%d0%b7%d0%b2%d0%b0\/","title":{"rendered":"\u041a\u0430\u043a\u0432\u043e \u0435 google analytics 4 \u0438 \u0437\u0430\u0449\u043e \u0442\u0440\u044f\u0431\u0432\u0430 \u0434\u0430 \u0433\u043e \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u043c\u0435"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u0412 \u043f\u0440\u043e\u0434\u044a\u043b\u0436\u0435\u043d\u0438\u0435 \u043d\u0430 \u0433\u043e\u0434\u0438\u043d\u0438 <strong>Universal Analytics (UA)<\/strong> \u0431\u0435\u0448\u0435 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u044a\u0442 \u0437\u0430 \u0430\u043d\u0430\u043b\u0438\u0437 \u043d\u0430 \u0443\u0435\u0431 \u0442\u0440\u0430\u0444\u0438\u043a \u0438 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u043d\u0430 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438\u0442\u0435. \u041c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0437\u0438 \u0438 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u0438\u0446\u0438 \u043d\u0430 \u0431\u0438\u0437\u043d\u0435\u0441 \u0440\u0430\u0437\u0447\u0438\u0442\u0430\u0445\u0430 \u043d\u0430 \u043d\u0435\u0433\u043e, \u0437\u0430 \u0434\u0430 \u0438\u0437\u043c\u0435\u0440\u0432\u0430\u0442 \u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442\u0438\u0442\u0435 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438\u0442\u0435 \u0441\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0438 \u0434\u0430 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u0430\u0442 \u043e\u043d\u043b\u0430\u0439\u043d \u043f\u0440\u0438\u0441\u044a\u0441\u0442\u0432\u0438\u0435\u0442\u043e \u0441\u0438.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041d\u043e \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0430\u0442\u0430 \u0441\u0440\u0435\u0434\u0430 \u0441\u0435 \u043f\u0440\u043e\u043c\u0435\u043d\u0438. \u041f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438\u0442\u0435 \u0432\u0435\u0447\u0435 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0442 \u043c\u043d\u043e\u0436\u0435\u0441\u0442\u0432\u043e \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0430 \u0438 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0438 \u2013 \u0443\u0435\u0431\u0441\u0430\u0439\u0442\u043e\u0432\u0435, \u043c\u043e\u0431\u0438\u043b\u043d\u0438 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f, \u0441\u043c\u0430\u0440\u0442 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0430. \u0418\u043c\u0435\u043d\u043d\u043e \u0437\u0430\u0442\u043e\u0432\u0430 \u0441\u0435 \u043f\u043e\u044f\u0432\u0438 <strong>Google Analytics 4 (GA4)<\/strong> \u2013 \u043d\u043e\u0432\u043e\u0442\u043e \u043f\u043e\u043a\u043e\u043b\u0435\u043d\u0438\u0435 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u0447\u043d\u0430 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430 \u043d\u0430 Google.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0412 \u0442\u0430\u0437\u0438 \u0441\u0442\u0430\u0442\u0438\u044f \u043e\u0442 <strong>super5<\/strong> \u0449\u0435 \u0440\u0430\u0437\u0431\u0435\u0440\u0435\u0442\u0435:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u041a\u0430\u043a\u0432\u043e \u0435 Google Analytics 4<\/li>\n\n\n\n<li>\u041a\u0430\u043a\u0432\u0438 \u0441\u0430 \u0440\u0430\u0437\u043b\u0438\u043a\u0438\u0442\u0435 \u043c\u0435\u0436\u0434\u0443 GA4 \u0438 Universal Analytics<\/li>\n\n\n\n<li>\u0417\u0430\u0449\u043e \u043f\u0440\u0435\u043c\u0438\u043d\u0430\u0432\u0430\u043d\u0435\u0442\u043e \u043a\u044a\u043c GA4 \u0435 \u0437\u0430\u0434\u044a\u043b\u0436\u0438\u0442\u0435\u043b\u043d\u043e<\/li>\n\n\n\n<li>\u041a\u0430\u043a \u0434\u0430 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0442\u0435 GA4 \u0437\u0430 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u043d\u0430 \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0438\u044f \u0441\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u041a\u0430\u043a\u0432\u043e \u0435 Google Analytics 4?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google Analytics 4 \u0435 \u043d\u0430\u0439-\u043d\u043e\u0432\u0430\u0442\u0430 \u0432\u0435\u0440\u0441\u0438\u044f \u043d\u0430 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u0447\u043d\u0430\u0442\u0430 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430 \u043d\u0430 Google, \u0441\u044a\u0437\u0434\u0430\u0434\u0435\u043d\u0430 \u0434\u0430 \u0438\u0437\u043c\u0435\u0440\u0432\u0430 \u0438 \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0430 \u0435\u0434\u043d\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e \u0434\u0430\u043d\u043d\u0438 \u043e\u0442 \u0443\u0435\u0431\u0441\u0430\u0439\u0442\u043e\u0432\u0435 \u0438 \u043c\u043e\u0431\u0438\u043b\u043d\u0438 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">GA4 \u0435:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li> \u041a\u0440\u043e\u0441\u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0435\u043d\u043e \u0440\u0435\u0448\u0435\u043d\u0438\u0435 (\u0443\u0435\u0431 + \u043c\u043e\u0431\u0438\u043b\u043d\u0438 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f)<\/li>\n\n\n\n<li> \u0411\u0430\u0437\u0438\u0440\u0430\u043d\u043e \u043d\u0430 \u0441\u044a\u0431\u0438\u0442\u0438\u044f (event-based tracking)<\/li>\n\n\n\n<li> \u041f\u043e\u0434\u0441\u0438\u043b\u0435\u043d\u043e \u0441 machine learning<\/li>\n\n\n\n<li> \u041f\u043e-\u0433\u044a\u0432\u043a\u0430\u0432\u043e \u0438 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0443\u0435\u043c\u043e<\/li>\n\n\n\n<li> \u041f\u043e\u0434\u0433\u043e\u0442\u0432\u0435\u043d\u043e \u0437\u0430 \u0431\u044a\u0434\u0435\u0449\u0435 \u0431\u0435\u0437 \u0431\u0438\u0441\u043a\u0432\u0438\u0442\u043a\u0438 (cookieless future)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0417\u0430 \u0440\u0430\u0437\u043b\u0438\u043a\u0430 \u043e\u0442 Universal Analytics, GA4 \u043d\u0435 \u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u044a\u043f\u0434\u0435\u0439\u0442 \u2013 \u0442\u043e\u0432\u0430 \u0435 \u043d\u0430\u043f\u044a\u043b\u043d\u043e \u043d\u043e\u0432\u0430 \u0430\u0440\u0445\u0438\u0442\u0435\u043a\u0442\u0443\u0440\u0430 \u043d\u0430 \u0438\u0437\u043c\u0435\u0440\u0432\u0430\u043d\u0435 \u0438 \u043e\u0431\u0440\u0430\u0431\u043e\u0442\u043a\u0430 \u043d\u0430 \u0434\u0430\u043d\u043d\u0438.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Google Analytics 4 vs Universal Analytics \u2013 \u041a\u0430\u043a\u0432\u043e \u0441\u0435 \u043f\u0440\u043e\u043c\u0435\u043d\u0438?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Universal Analytics \u0431\u0435\u0448\u0435 \u0438\u0437\u0433\u0440\u0430\u0434\u0435\u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u043d\u043e \u043e\u043a\u043e\u043b\u043e \u0441\u0435\u0441\u0438\u0438\u0442\u0435 \u0438 \u043f\u0440\u0435\u0433\u043b\u0435\u0434\u0438\u0442\u0435 \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0438. GA4 \u043f\u0440\u043e\u043c\u0435\u043d\u044f \u0438\u0437\u0446\u044f\u043b\u043e \u043d\u0430\u0447\u0438\u043d\u0430, \u043f\u043e \u043a\u043e\u0439\u0442\u043e \u0441\u0435 \u0441\u044a\u0431\u0438\u0440\u0430\u0442 \u0438 \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u0442 \u0434\u0430\u043d\u043d\u0438\u0442\u0435.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. \u041f\u0440\u043e\u0441\u043b\u0435\u0434\u044f\u0432\u0430\u043d\u0435, \u0431\u0430\u0437\u0438\u0440\u0430\u043d\u043e \u043d\u0430 \u0441\u044a\u0431\u0438\u0442\u0438\u044f (Event-Based Tracking)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0412 Universal Analytics \u043e\u0441\u043d\u043e\u0432\u043d\u0430\u0442\u0430 \u043c\u0435\u0442\u0440\u0438\u043a\u0430 \u0431\u0435\u0448\u0435 \u0441\u0435\u0441\u0438\u044f\u0442\u0430.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0412 GA4 \u0432\u0441\u0438\u0447\u043a\u043e \u0435 \u0441\u044a\u0431\u0438\u0442\u0438\u0435.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u0440\u0438\u043c\u0435\u0440\u0438:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0421\u043a\u0440\u043e\u043b\u0438\u0440\u0430\u043d\u0435 \u0434\u043e 90% \u043e\u0442 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\u0442\u0430<\/li>\n\n\n\n<li>\u041a\u043b\u0438\u043a \u0432\u044a\u0440\u0445\u0443 \u0431\u0443\u0442\u043e\u043d<\/li>\n\n\n\n<li>\u0418\u0437\u0442\u0435\u0433\u043b\u044f\u043d\u0435 \u043d\u0430 \u0444\u0430\u0439\u043b<\/li>\n\n\n\n<li>\u0414\u043e\u0431\u0430\u0432\u044f\u043d\u0435 \u0432 \u043a\u043e\u043b\u0438\u0447\u043a\u0430<\/li>\n\n\n\n<li>\u0417\u0430\u0432\u044a\u0440\u0448\u0435\u043d\u0430 \u043f\u043e\u043a\u0443\u043f\u043a\u0430<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0422\u043e\u0432\u0430 \u043e\u0437\u043d\u0430\u0447\u0430\u0432\u0430:<br>\u2714\ufe0f \u041f\u043e-\u0442\u043e\u0447\u0435\u043d \u0430\u043d\u0430\u043b\u0438\u0437 \u043d\u0430 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435\u0442\u043e<br>\u2714\ufe0f \u041f\u043e-\u0434\u043e\u0431\u0440\u043e \u0440\u0430\u0437\u0431\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0441\u043a\u043e\u0442\u043e \u043f\u0440\u0435\u0436\u0438\u0432\u044f\u0432\u0430\u043d\u0435<br>\u2714\ufe0f \u041f\u043e-\u043f\u0440\u0435\u0446\u0438\u0437\u043d\u043e \u0438\u0437\u043c\u0435\u0440\u0432\u0430\u043d\u0435 \u043d\u0430 \u043c\u0438\u043a\u0440\u043e-\u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/super5.bg\/wp-content\/uploads\/2026\/02\/Super5-google-analytics-stats-1024x640.avif\" alt=\"\" class=\"wp-image-3416\" srcset=\"https:\/\/super5.bg\/wp-content\/uploads\/2026\/02\/Super5-google-analytics-stats-1024x640.avif 1024w, https:\/\/super5.bg\/wp-content\/uploads\/2026\/02\/Super5-google-analytics-stats-300x188.avif 300w, https:\/\/super5.bg\/wp-content\/uploads\/2026\/02\/Super5-google-analytics-stats-768x480.avif 768w, https:\/\/super5.bg\/wp-content\/uploads\/2026\/02\/Super5-google-analytics-stats-1536x960.avif 1536w, https:\/\/super5.bg\/wp-content\/uploads\/2026\/02\/Super5-google-analytics-stats.avif 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">2. \u041f\u0440\u0435\u0434\u0438\u043a\u0442\u0438\u0432\u0435\u043d \u0430\u043d\u0430\u043b\u0438\u0437 \u0447\u0440\u0435\u0437 Machine Learning<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">GA4 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430 \u043c\u0430\u0448\u0438\u043d\u043d\u043e \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u0435, \u0437\u0430 \u0434\u0430 \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u0438\u0440\u0430:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0412\u0435\u0440\u043e\u044f\u0442\u043d\u043e\u0441\u0442 \u0437\u0430 \u043f\u043e\u043a\u0443\u043f\u043a\u0430<\/li>\n\n\n\n<li>\u0412\u0435\u0440\u043e\u044f\u0442\u043d\u043e\u0441\u0442 \u0437\u0430 \u043e\u0442\u043f\u0430\u0434\u0430\u043d\u0435 (churn)<\/li>\n\n\n\n<li>\u041e\u0447\u0430\u043a\u0432\u0430\u043d\u0438 \u043f\u0440\u0438\u0445\u043e\u0434\u0438 \u043e\u0442 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0422\u043e\u0432\u0430 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0432\u0430:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u041f\u043e-\u0438\u043d\u0442\u0435\u043b\u0438\u0433\u0435\u043d\u0442\u043d\u043e \u0440\u0435\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u0440\u0430\u043d\u0435<\/li>\n\n\n\n<li>\u041e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438 \u0431\u044e\u0434\u0436\u0435\u0442\u0438<\/li>\n\n\n\n<li>\u041f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u043d\u0438 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">3. \u041f\u043e-\u0434\u043e\u0431\u0440\u0430 \u0438\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u044f \u0441 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0438<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">GA4 \u0441\u0435 \u0438\u043d\u0442\u0435\u0433\u0440\u0438\u0440\u0430 \u0434\u0438\u0440\u0435\u043a\u0442\u043d\u043e \u0441:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Ads<\/li>\n\n\n\n<li>Google BigQuery<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u041c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0415\u043a\u0441\u043f\u043e\u0440\u0442\u0438\u0440\u0430\u0442\u0435 \u0441\u0443\u0440\u043e\u0432\u0438 \u0434\u0430\u043d\u043d\u0438<\/li>\n\n\n\n<li>\u0410\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u0442\u0435 \u0433\u0438 \u0447\u0440\u0435\u0437 SQL<\/li>\n\n\n\n<li>\u0421\u044a\u0437\u0434\u0430\u0432\u0430\u0442\u0435 \u0440\u0430\u0437\u0448\u0438\u0440\u0435\u043d\u0438 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438<\/li>\n\n\n\n<li>\u041e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u0430\u0442\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0432 \u0440\u0435\u0430\u043b\u043d\u043e \u0432\u0440\u0435\u043c\u0435<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">4. \u0420\u0430\u0437\u0448\u0438\u0440\u0435\u043d\u0430 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044f \u0438 custom \u043e\u0442\u0447\u0435\u0442\u0438<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">GA4 \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0421\u044a\u0437\u0434\u0430\u0432\u0430\u043d\u0435 \u043d\u0430 \u0441\u043b\u043e\u0436\u043d\u0438 custom \u0441\u044a\u0431\u0438\u0442\u0438\u044f<\/li>\n\n\n\n<li>\u0414\u043e 50 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u043d\u0438 insight-\u0430<\/li>\n\n\n\n<li>Custom dashboard-\u0438<\/li>\n\n\n\n<li>\u0424\u0438\u043b\u0442\u0440\u0438 \u0438 \u0432\u0442\u043e\u0440\u0438\u0447\u043d\u0438 \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u044f<\/li>\n\n\n\n<li>\u0413\u044a\u0432\u043a\u0430\u0432\u0438 \u0432\u0440\u0435\u043c\u0435\u0432\u0438 \u0434\u0438\u0430\u043f\u0430\u0437\u043e\u043d\u0438<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0422\u043e\u0432\u0430 \u0434\u0430\u0432\u0430 \u043f\u044a\u043b\u0435\u043d \u043a\u043e\u043d\u0442\u0440\u043e\u043b \u0432\u044a\u0440\u0445\u0443 \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u043d\u0430 \u0434\u0430\u043d\u043d\u0438\u0442\u0435.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">5. Enhanced Measurement \u2013 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u043d\u043e \u043f\u0440\u043e\u0441\u043b\u0435\u0434\u044f\u0432\u0430\u043d\u0435<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">GA4 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u043d\u043e \u043f\u0440\u043e\u0441\u043b\u0435\u0434\u044f\u0432\u0430:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u041f\u043e\u043f\u044a\u043b\u0432\u0430\u043d\u0435 \u043d\u0430 \u0444\u043e\u0440\u043c\u0438<\/li>\n\n\n\n<li>\u0412\u0438\u0434\u0435\u043e \u043f\u0440\u0435\u0433\u043b\u0435\u0436\u0434\u0430\u043d\u0438\u044f<\/li>\n\n\n\n<li>\u0418\u0437\u0442\u0435\u0433\u043b\u044f\u043d\u0435 \u043d\u0430 \u0444\u0430\u0439\u043b\u043e\u0432\u0435<\/li>\n\n\n\n<li>\u0421\u043a\u0440\u043e\u043b\u0438\u0440\u0430\u043d\u0435<\/li>\n\n\n\n<li>\u041a\u043b\u0438\u043a\u0432\u0430\u043d\u0438\u044f \u0432\u044a\u0440\u0445\u0443 \u0432\u044a\u043d\u0448\u043d\u0438 \u043b\u0438\u043d\u043a\u043e\u0432\u0435<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0411\u0435\u0437 \u043d\u0443\u0436\u0434\u0430 \u043e\u0442 \u0434\u043e\u043f\u044a\u043b\u043d\u0438\u0442\u0435\u043b\u0435\u043d \u043a\u043e\u0434.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"992\" height=\"665\" src=\"https:\/\/super5.bg\/wp-content\/uploads\/2026\/02\/Super5-google-analytics-graphs.avif\" alt=\"\" class=\"wp-image-3418\" srcset=\"https:\/\/super5.bg\/wp-content\/uploads\/2026\/02\/Super5-google-analytics-graphs.avif 992w, https:\/\/super5.bg\/wp-content\/uploads\/2026\/02\/Super5-google-analytics-graphs-300x201.avif 300w, https:\/\/super5.bg\/wp-content\/uploads\/2026\/02\/Super5-google-analytics-graphs-768x515.avif 768w\" sizes=\"(max-width: 992px) 100vw, 992px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u0417\u0430\u0434\u044a\u043b\u0436\u0438\u0442\u0435\u043b\u043d\u043e \u043b\u0438 \u0435 \u043f\u0440\u0435\u043c\u0438\u043d\u0430\u0432\u0430\u043d\u0435\u0442\u043e \u043a\u044a\u043c GA4?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u041a\u0440\u0430\u0442\u043a\u0438\u044f\u0442 \u043e\u0442\u0433\u043e\u0432\u043e\u0440: \u0414\u0430.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google \u043e\u0444\u0438\u0446\u0438\u0430\u043b\u043d\u043e \u043f\u0440\u0435\u043a\u0440\u0430\u0442\u0438 \u043f\u043e\u0434\u0434\u0440\u044a\u0436\u043a\u0430\u0442\u0430 \u043d\u0430 Universal Analytics. \u0414\u0430\u043d\u043d\u0438\u0442\u0435 \u0432 UA \u0432\u0435\u0447\u0435 \u043d\u0435 \u0441\u0435 \u0441\u044a\u0431\u0438\u0440\u0430\u0442 \u0430\u043a\u0442\u0438\u0432\u043d\u043e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0412\u0430\u0436\u043d\u043e:<br>\u0414\u0430\u043d\u043d\u0438\u0442\u0435 \u043e\u0442 Universal Analytics \u041d\u0415 \u043c\u043e\u0433\u0430\u0442 \u0434\u0430 \u0431\u044a\u0434\u0430\u0442 \u043f\u0440\u0435\u0445\u0432\u044a\u0440\u043b\u0435\u043d\u0438 \u043a\u044a\u043c GA4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0417\u0430\u0442\u043e\u0432\u0430 \u0435\u043a\u0441\u043f\u0435\u0440\u0442\u0438\u0442\u0435 \u043e\u0442 <strong>super5<\/strong> \u043f\u0440\u0435\u043f\u043e\u0440\u044a\u0447\u0432\u0430\u0442:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0414\u0430 \u0438\u043d\u0441\u0442\u0430\u043b\u0438\u0440\u0430\u0442\u0435 GA4 \u0432\u044a\u0437\u043c\u043e\u0436\u043d\u043e \u043d\u0430\u0439-\u0441\u043a\u043e\u0440\u043e<\/li>\n\n\n\n<li>\u0414\u0430 \u0437\u0430\u043f\u043e\u0447\u043d\u0435\u0442\u0435 \u0434\u0430 \u0438\u0437\u0433\u0440\u0430\u0436\u0434\u0430\u0442\u0435 \u0438\u0441\u0442\u043e\u0440\u0438\u0447\u0435\u0441\u043a\u0438 \u0434\u0430\u043d\u043d\u0438<\/li>\n\n\n\n<li>\u0414\u0430 \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u0435 \u043f\u0440\u0430\u0432\u0438\u043b\u043d\u043e \u0441\u044a\u0431\u0438\u0442\u0438\u044f\u0442\u0430 \u0438 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438\u0442\u0435<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u041a\u0430\u043a \u0434\u0430 \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u0435 Google Analytics 4?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0418\u043c\u0430\u0442\u0435 \u0442\u0440\u0438 \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u0430:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u041d\u043e\u0432 \u0443\u0435\u0431\u0441\u0430\u0439\u0442 \u0438\u043b\u0438 \u043d\u043e\u0432 \u043f\u0440\u043e\u0435\u043a\u0442<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0421\u044a\u0437\u0434\u0430\u0432\u0430\u0442\u0435 \u043d\u043e\u0432 GA4 \u0430\u043a\u0430\u0443\u043d\u0442<\/li>\n\n\n\n<li>\u0414\u043e\u0431\u0430\u0432\u044f\u0442\u0435 Data Stream (Web, iOS \u0438\u043b\u0438 Android)<\/li>\n\n\n\n<li>\u0418\u043d\u0441\u0442\u0430\u043b\u0438\u0440\u0430\u0442\u0435 Google Tag<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u041c\u0438\u0433\u0440\u0430\u0446\u0438\u044f \u043e\u0442 Universal Analytics<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0418\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0442\u0435 GA4 Setup Assistant<\/li>\n\n\n\n<li>\u0421\u0432\u044a\u0440\u0437\u0432\u0430\u0442\u0435 \u043d\u043e\u0432\u043e\u0442\u043e property<\/li>\n\n\n\n<li>\u041f\u0440\u043e\u0432\u0435\u0440\u044f\u0432\u0430\u0442\u0435 \u043f\u0440\u0430\u0432\u0438\u043b\u043d\u0430\u0442\u0430 \u0438\u043d\u0441\u0442\u0430\u043b\u0430\u0446\u0438\u044f<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u0418\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u044f \u0441 CMS \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0438<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">GA4 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0441\u0435 \u0438\u043d\u0442\u0435\u0433\u0440\u0438\u0440\u0430 \u0441:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>WordPress<\/li>\n\n\n\n<li>Shopify<\/li>\n\n\n\n<li>Wix<\/li>\n\n\n\n<li>Magento<\/li>\n\n\n\n<li>Squarespace<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0412 \u043f\u043e\u0432\u0435\u0447\u0435\u0442\u043e \u0441\u043b\u0443\u0447\u0430\u0438 \u0438\u043d\u0441\u0442\u0430\u043b\u0430\u0446\u0438\u044f\u0442\u0430 \u043e\u0442\u043d\u0435\u043c\u0430 \u043d\u044f\u043a\u043e\u043b\u043a\u043e \u043c\u0438\u043d\u0443\u0442\u0438.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u041a\u0430\u043a \u0434\u0430 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0442\u0435 GA4 \u0437\u0430 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u043d\u0430 \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0438\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. \u0421\u044a\u0437\u0434\u0430\u0432\u0430\u043d\u0435 \u043d\u0430 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0441\u043f\u043e\u0440\u0435\u0434 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u041c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0438\u0440\u0430\u0442\u0435 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438, \u043a\u043e\u0438\u0442\u043e:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0421\u0430 \u0434\u043e\u0431\u0430\u0432\u0438\u043b\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u0432 \u043a\u043e\u043b\u0438\u0447\u043a\u0430\u0442\u0430<\/li>\n\n\n\n<li>\u0421\u0430 \u0438\u0437\u043e\u0441\u0442\u0430\u0432\u0438\u043b\u0438 \u043f\u043e\u0440\u044a\u0447\u043a\u0430<\/li>\n\n\n\n<li>\u0421\u0430 \u0433\u043b\u0435\u0434\u0430\u043b\u0438 \u0432\u0438\u0434\u0435\u043e<\/li>\n\n\n\n<li>\u0421\u0430 \u043f\u043e\u043f\u044a\u043b\u043d\u0438\u043b\u0438 \u0444\u043e\u0440\u043c\u0430<\/li>\n\n\n\n<li>\u0421\u0430 \u043f\u0440\u043e\u0447\u0435\u043b\u0438 \u0431\u043b\u043e\u0433 \u0441\u0442\u0430\u0442\u0438\u044f<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0422\u043e\u0432\u0430 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0432\u0430 \u043f\u043e-\u043f\u0440\u0435\u0446\u0438\u0437\u0435\u043d \u0440\u0435\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">2. \u0418\u0437\u043c\u0435\u0440\u0432\u0430\u043d\u0435 \u043d\u0430 \u043c\u0438\u043a\u0440\u043e-\u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u041c\u0438\u043a\u0440\u043e-\u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u0441\u0430 \u043c\u0430\u043b\u043a\u0438\u0442\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u043f\u0440\u0435\u0434\u0438 \u043f\u043e\u043a\u0443\u043f\u043a\u0430\u0442\u0430:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0418\u0437\u0442\u0435\u0433\u043b\u044f\u043d\u0435 \u043d\u0430 \u0431\u0440\u043e\u0448\u0443\u0440\u0430<\/li>\n\n\n\n<li>\u0420\u0435\u0433\u0438\u0441\u0442\u0440\u0430\u0446\u0438\u044f<\/li>\n\n\n\n<li>\u0413\u043b\u0435\u0434\u0430\u043d\u0435 \u043d\u0430 \u0432\u0438\u0434\u0435\u043e<\/li>\n\n\n\n<li>\u0414\u043e\u0431\u0430\u0432\u044f\u043d\u0435 \u0432 wishlist<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">GA4 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0432\u0430 \u0432\u0441\u044f\u043a\u043e \u0441\u044a\u0431\u0438\u0442\u0438\u0435 \u0434\u0430 \u0431\u044a\u0434\u0435 \u043c\u0430\u0440\u043a\u0438\u0440\u0430\u043d\u043e \u043a\u0430\u0442\u043e \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044f \u0438 \u0434\u043e\u0440\u0438 \u0434\u0430 \u043c\u0443 \u0431\u044a\u0434\u0435 \u0437\u0430\u0434\u0430\u0434\u0435\u043d\u0430 \u043f\u0430\u0440\u0438\u0447\u043d\u0430 \u0441\u0442\u043e\u0439\u043d\u043e\u0441\u0442.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"> 3. Custom \u043e\u0442\u0447\u0435\u0442\u0438 \u0438 \u0430\u043d\u0430\u043b\u0438\u0437 \u043d\u0430 customer journey<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">GA4 \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Life Cycle \u043e\u0442\u0447\u0435\u0442\u0438<\/li>\n\n\n\n<li>\u0410\u043d\u0430\u043b\u0438\u0437 \u043d\u0430 \u043f\u0440\u0438\u0434\u043e\u0431\u0438\u0432\u0430\u043d\u0435<\/li>\n\n\n\n<li>\u041f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u043f\u043e \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0430<\/li>\n\n\n\n<li>\u0410\u043d\u0430\u043b\u0438\u0437 \u043d\u0430 retention<\/li>\n\n\n\n<li>Funnel \u0430\u043d\u0430\u043b\u0438\u0437<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u041c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u043f\u0440\u043e\u0441\u043b\u0435\u0434\u0438\u0442\u0435 \u0446\u0435\u043b\u0438\u044f \u043f\u044a\u0442 \u043e\u0442 \u043f\u044a\u0440\u0432\u043e \u043f\u043e\u0441\u0435\u0449\u0435\u043d\u0438\u0435 \u0434\u043e \u043f\u043e\u043a\u0443\u043f\u043a\u0430.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"714\" src=\"https:\/\/super5.bg\/wp-content\/uploads\/2026\/02\/Super5-google-analytics-gif-1024x714.gif\" alt=\"\" class=\"wp-image-3419\" srcset=\"https:\/\/super5.bg\/wp-content\/uploads\/2026\/02\/Super5-google-analytics-gif-1024x714.gif 1024w, https:\/\/super5.bg\/wp-content\/uploads\/2026\/02\/Super5-google-analytics-gif-768x536.gif 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u0417\u0430\u0449\u043e \u0434\u0430 \u0438\u0437\u0431\u0435\u0440\u0435\u0442\u0435 super5 \u0437\u0430 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 \u043d\u0430 Google Analytics 4?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430\u0442\u0430 \u043d\u0430 GA4 \u043d\u0435 \u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u0442\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u0430 \u0438\u043d\u0441\u0442\u0430\u043b\u0430\u0446\u0438\u044f. \u0417\u0430 \u0434\u0430 \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u0435 \u0440\u0435\u0430\u043b\u043d\u0430 \u0441\u0442\u043e\u0439\u043d\u043e\u0441\u0442, \u0435 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u041f\u0440\u0430\u0432\u0438\u043b\u043d\u043e \u0434\u0435\u0444\u0438\u043d\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u0441\u044a\u0431\u0438\u0442\u0438\u044f<\/li>\n\n\n\n<li>\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 \u043d\u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438<\/li>\n\n\n\n<li>\u0421\u0432\u044a\u0440\u0437\u0432\u0430\u043d\u0435 \u0441 Google Ads<\/li>\n\n\n\n<li>\u041a\u043e\u043d\u0444\u0438\u0433\u0443\u0440\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 eCommerce tracking<\/li>\n\n\n\n<li>\u0421\u044a\u0437\u0434\u0430\u0432\u0430\u043d\u0435 \u043d\u0430 custom dashboard<\/li>\n\n\n\n<li>\u0410\u043d\u0430\u043b\u0438\u0437 \u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438 \u043f\u0440\u0435\u043f\u043e\u0440\u044a\u043a\u0438<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0415\u043a\u0438\u043f\u044a\u0442 \u043d\u0430 <strong>super5<\/strong> \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> \u041f\u044a\u043b\u043d\u0430 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 \u043d\u0430 Google Analytics 4<br> \u041c\u0438\u0433\u0440\u0430\u0446\u0438\u044f \u043e\u0442 Universal Analytics<br> \u0418\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u044f \u0441 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0438<br> \u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438 \u0430\u043d\u0430\u043b\u0438\u0437 \u043d\u0430 \u0434\u0430\u043d\u043d\u0438\u0442\u0435<br> \u041e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u043d\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u0417\u0430\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435: \u0417\u0430\u0449\u043e GA4 \u0435 \u0431\u044a\u0434\u0435\u0449\u0435\u0442\u043e \u043d\u0430 \u0443\u0435\u0431 \u0430\u043d\u0430\u043b\u0438\u0437\u0430?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google Analytics 4 \u043d\u0435 \u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u043d\u043e\u0432\u0430 \u0432\u0435\u0440\u0441\u0438\u044f \u2013 \u0442\u043e\u0432\u0430 \u0435 \u043d\u043e\u0432 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442 \u0432 \u0438\u0437\u043c\u0435\u0440\u0432\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0441\u043a\u043e \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0421\u044a\u0441 \u0441\u0432\u043e\u0438\u0442\u0435:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Event-based \u043c\u043e\u0434\u0435\u043b<\/li>\n\n\n\n<li>Machine Learning \u0430\u043d\u0430\u043b\u0438\u0437<\/li>\n\n\n\n<li>\u041f\u0440\u0435\u0434\u0438\u043a\u0442\u0438\u0432\u043d\u0438 \u043c\u0435\u0442\u0440\u0438\u043a\u0438<\/li>\n\n\n\n<li>\u0420\u0430\u0437\u0448\u0438\u0440\u0435\u043d\u0438 \u0438\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u0438<\/li>\n\n\n\n<li>\u0413\u044a\u0432\u043a\u0430\u0432\u0438 \u043e\u0442\u0447\u0435\u0442\u0438<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">GA4 \u0434\u0430\u0432\u0430 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u043e \u043f\u0440\u0435\u0434\u0438\u043c\u0441\u0442\u0432\u043e \u043d\u0430 \u0432\u0441\u0435\u043a\u0438 \u0431\u0438\u0437\u043d\u0435\u0441, \u043a\u043e\u0439\u0442\u043e \u0438\u0441\u043a\u0430 \u0434\u0430 \u0432\u0437\u0435\u043c\u0430 \u0440\u0435\u0448\u0435\u043d\u0438\u044f, \u0431\u0430\u0437\u0438\u0440\u0430\u043d\u0438 \u043d\u0430 \u0434\u0430\u043d\u043d\u0438.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0410\u043a\u043e \u0432\u0441\u0435 \u043e\u0449\u0435 \u043d\u0435 \u0441\u0442\u0435 \u043f\u0440\u0435\u043c\u0438\u043d\u0430\u043b\u0438 \u043a\u044a\u043c GA4, \u0441\u0435\u0433\u0430 \u0435 \u0442\u043e\u0447\u043d\u0438\u044f\u0442 \u043c\u043e\u043c\u0435\u043d\u0442.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0421\u0432\u044a\u0440\u0436\u0435\u0442\u0435 \u0441\u0435 \u0441\u044a\u0441 super5 \u0438 \u0438\u0437\u0433\u0440\u0430\u0434\u0435\u0442\u0435 \u0441\u0442\u0430\u0431\u0438\u043b\u043d\u0430 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u0447\u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0430 \u0437\u0430 \u0440\u0430\u0441\u0442\u0435\u0436\u0430 \u043d\u0430 \u0432\u0430\u0448\u0438\u044f \u0431\u0438\u0437\u043d\u0435\u0441.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u0412 \u043f\u0440\u043e\u0434\u044a\u043b\u0436\u0435\u043d\u0438\u0435 \u043d\u0430 \u0433\u043e\u0434\u0438\u043d\u0438 Universal Analytics (UA) \u0431\u0435\u0448\u0435 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u044a\u0442 \u0437\u0430 \u0430\u043d\u0430\u043b\u0438\u0437 \u043d\u0430 \u0443\u0435\u0431 \u0442\u0440\u0430\u0444\u0438\u043a \u0438 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u043d\u0430 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438\u0442\u0435. \u041c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0437\u0438 \u0438 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u0438\u0446\u0438 \u043d\u0430 \u0431\u0438\u0437\u043d\u0435\u0441 \u0440\u0430\u0437\u0447\u0438\u0442\u0430\u0445\u0430 \u043d\u0430 \u043d\u0435\u0433\u043e, \u0437\u0430 \u0434\u0430 \u0438\u0437\u043c\u0435\u0440\u0432\u0430\u0442 \u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442\u0438\u0442\u0435 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438\u0442\u0435 \u0441\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0438 \u0434\u0430 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u0430\u0442 \u043e\u043d\u043b\u0430\u0439\u043d \u043f\u0440\u0438\u0441\u044a\u0441\u0442\u0432\u0438\u0435\u0442\u043e \u0441\u0438. \u041d\u043e \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0430\u0442\u0430 \u0441\u0440\u0435\u0434\u0430 \u0441\u0435 \u043f\u0440\u043e\u043c\u0435\u043d\u0438. \u041f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438\u0442\u0435 \u0432\u0435\u0447\u0435 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0442 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